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From Start to Finish
The beginning of a lifetime of success
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Week 1
- Orientation
- Brainstormed taglines for a Paslode nailer
- Visited photographer's studio to review tech scout locations
- Created small nail box for Paslode package
- Started computer roughs of Nation Penn ads
- Made Paslode photo book of contact sheets
- Began initial concept designs and layouts for swb&r business portal
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Week 2
- More Business Portal Concepts
- Continued National Penn concept roughs
- Met to decide on Mack social media site design, layout, function, etc.
- Resized photos from Mack Walkaround brochure to update gallery on Pinnacle Microsite
- Took GGB bearing photographs
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Week 3
- More Business Portal concepts
- Created Mack fansite layout, headers, banners, links, and other design elements
- Made flats of Mack site to show, edit, discuss functionality and placements
- Made some changes to GGB table-top display and price list brochure
- Sat in on a GGB conference call
- Mounted and hung some ads to display
- Layout of April 2010 Mack Pack VIP email
- Helped resize images for GGB website
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Week 4
- Mack team meeting to discuss new projects, deadlines and changes
- Made clipping paths for several Paslode tool photographs
- Made data changes to Mack engine charts to show updated data
- Fixed some small flash animations for GGB website
- Began on concepts for layout of new swb&r main website
- Minor changes to Mack Pack VIP email
- More changes to MP7, MP8, and MP10 engine charts
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Week 5
- More concepts for swb&r new website
- Made printed flats of layouts to choose one and discuss navigation and flow
- Began coding a working version of the site in HTML, CSS, and JavaScript
- Revised logo on small Paslode nail box for tool package design
- Worked on Mack Waste Expor postcards and posters
- Discussed website gallery organization, navigation, dimensions, and database formation
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Week 6
- Finished coding swb&r website and made all pages functional, including gallery and navigation
- More revisions to Mack engine charts
- Located and resized various projects to fit dimensions for image galleries
- Created a series of Flash movies usuing typography to create a stronger theme and concept
- Worked on alignment of all objects for consistency
- Fixed all dimensions of type, flash movies, and images to match theme
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Week 7
- Discussed any final changes to website
- Added some visuals to home page intro for added effect
- Met with CEO, Company Partner, Art Director, Developer, and Copywriter to present website
- Website denied and sent back to the drawing board for a different concept and presentation of ideals
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